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Here Comes The Sun

Guy J. • Apr 13, 2022

Bring The Sun Back Into Someone's Life This Easter!

Just like Christmas, Easter has evolved from an occasion commemorating Christ’s resurrection, into also serving as a date on the calendar that somehow invokes rabbits, coloured eggs, chocolate and of course, greeting cards. Culture has a way of blending different elements into a new whole - Charles Dickens’ Christmas Carol launched a number of customs that are not part of the Christmas tradition. The best theories regarding our current hybrid Easter suggest that it originates with the large number of German immigrants who arrived in America in the 1700s, primarily in Pennsylvania. One of the things they brought across the Atlantic was ‘Osterhase’, or Oschter Haws’, a Germanic folklore about a hare who would lay coloured eggs. Children were encouraged to make nests for these mythical bunnies.  As well, the pagan festival of Eostre, honoured a goddess of fertility symbolized by…what else? – the typical prolific bunny. (While some cultures actually associate the Easter/spring season with foxes or cuckoo birds, we’ll go with traditional rabbit for now.)


Bunnies aren’t the animal traditionally associated with Easter in every country. Some identify the holiday with other types of animals like foxes or cuckoo birds. Similarly, egg decorating can be traced back to the thirteenth century, when some churches instructed their followers to abstain from eggs as a way of observing Lent. Easter was the signpost when they were once again allowed. Even the legendary appreciation of ornately jewelled eggs amongst Russian royalty was linked to the Easter season. 


 Some of the other secondary ‘messages’ bundled into the commercial Easter messages do resonate, because they involve universal emotions and ideals, like sacrifice, community, and rebirth. Cultures around the world can be as varied as their belief systems, but Everyone experiences some kind of winter. There’s a season when farmer’s fields go into an extended state of slumber and regeneration, and historically, all cultures have had to be aware of possible adversity through a lack of food or adequate shelter from harsh elements. And sometimes…those harsh elements are not always visible. It’s only in the last fourty years that the ‘winter blahs’ has been scientifically confirmed to be a very real and sometimes very lethal thing called Seasonal Affective Disorder (SAD). Whatever triggers the feeling of futility, hopelessness is the result.


Futility and discouragement are the opposite of Hope, and there is no more elemental symbol of that discouragement than the grey, unavoidable winter. Hope reminds us that there is Always a spring on the way, and that life will literally bloom and grow again. Charity provides thousands of ways to deliver that feeling and message of spring to anyone who is trapped in their own personal winter. For some families, that can be a cycle of futility and hopelessness that goes back for generations, due to substance abuse, mental illness, or the tragic combination of both. For others, a recent misfortune with their livelihood or health could have plunged them into a prolonged state of feeling like they could never expect to appreciate life, and have their own personal spring.


Link Charity invites you to use this Easter as a chance to help someone make it through their toughest season, with a variety of options to maximize your caring in whatever direction you choose. When in doubt, it’s never a bad idea to cite the Beatles. As George Harrison sang, in one of his own times of despair, ‘It’s Been a Long Cold Lonely Winter…’ Let Link Charity help you bring the sun back into someone else’s lives. 

Link Charity Canada
By Erin M 03 May, 2024
If you're considering becoming a part of Link Charity Canada , you're in for an array of exclusive advantages that can elevate your philanthropic journey. Let's delve into the wealth of benefits awaiting you as a distinguished member: 1. Expert Guidance and Support Access dedicated expert advice on planned giving and estate planning for you, your donors, and your staff. Benefit from low to no-cost marketing tools to effortlessly promote planned giving within your organization. 2. Empowerment Through Participation Secure a voice in decisions and plans for Link Charity through a representative vote at the Annual General Meeting (AGM), with potential Board membership opportunities. 3. Financial Returns Enjoy higher than average returns on investments for your donors, ensuring a rewarding giving experience. 4. Reimbursement Plan Explore the referral reimbursement plan that could potentially cover your entire annual dues, making your membership even more financially appealing. 5. Comprehensive Services Benefit from a spectrum of services including quality marketing resources to simplify gift planning promotion. Attend enlightening seminars and workshops for donors focusing on gift planning and estate needs. Engage in face-to-face meetings offering personalized and confidential answers to gift planning concerns. Train select staff and volunteers in essential areas of gift planning, enhancing organizational expertise. Experience expanded networking opportunities through coordinated events and promotions of gift planning initiatives. 6. Innovative Donation Solutions Easily donate stocks and mutual funds through Link Charity, saving significantly on brokerage fees. Opt for Gift Annuities to support multiple charities under one annuity, streamlining your giving process. Leverage Link Charity's estate planning expertise to potentially save on fees and taxes. 7. Tailored Giving Enjoy the freedom to be anonymous and selective in your causes under Link Charity's guidance. Establish a Family Foundation through the Donor Advised Funds program without the complexities of creating your own. Save substantial amounts on taxes by strategizing your estate gift plan with Link Charity's consultants. 8. Confidentiality Assurance Rest assured that all interactions and work done with Link Charity are handled with the utmost confidentiality, prioritizing your privacy and trust. By embarking on this membership journey with Link Charity Canada, you not only gain access to a treasure trove of benefits but also contribute meaningfully to impactful charitable endeavors. Join hands with Link Charity today and unlock a world of giving possibilities! For more information and to explore membership opportunities, contact us today!
support local charites
By Erin M 20 Jun, 2023
Since 1998, Link Charity Canada has provided the service, tools, education, and guidance that individuals and charities need when it comes to gift giving. We work with many great charities that are in the business of not only helping Canadians, but people all over the world. Check out Link Charity’s members list to learn more.
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