Gift planning... Simplified
Who Knew That Giving Could Give You So Much Back?
Since 1998, Link Charity has provided the service, tools, education, and guidance that individuals and charities need when it comes to gift giving. Our wide variety of Gifting Options is current, relevant, and designed to help both the individual and the charity. Explore our Giving Tools below!
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For many Canadians, charitable giving starts with a simple goal: support organizations and causes that matter. But when charitable giving becomes part of retirement, investment, or estate planning, there may also be valuable tax considerations. So, does Link Charity offer tax planning? Link Charity focuses on planned charitable giving , providing donors with tools, education, and guidance designed to make giving more strategic. Since 1998, the organization has helped Canadians explore charitable giving options that can complement broader financial, estate, and tax-planning strategies. How Does Charitable Giving Fit Into Tax Planning? Strategic charitable giving can potentially do more than generate a donation receipt. Depending on your assets, age, estate plans, and philanthropic goals, the way you make a donation can significantly affect its tax treatment. Link Charity offers several giving tools, including charitable annuities, gifts of securities, donor advised funds, bequests, RRSP/RRIF gifts, charitable loan agreements, and life insurance strategies . The objective is to help donors find an approach that supports the charities they care about while fitting into their larger financial picture. Because individual tax circumstances vary, donors should also work with their professional financial and tax advisors when making these decisions. Could a Gifted Annuity Be Part of Your Plan? A gifted annuity , also known as a charitable gift annuity, can be particularly interesting for Canadians approaching or already in retirement. With this type of arrangement, a donor makes a charitable contribution and receives regular payments for life, depending on how the annuity is structured. At the end of the arrangement, the remaining funds benefit the selected charitable organizations. Link Charity's approach to charitable annuities can also allow one annuity to benefit multiple charities, reducing the administrative work involved in supporting several organizations. For donors considering retirement income, charitable giving, and legacy planning together, a gifted annuity may therefore be worth discussing with Link Charity and a professional advisor. Why Consider a Gift of Securities? Canadians who own appreciated stocks, mutual funds, or other eligible publicly traded investments may want to consider a gift of securities rather than selling those investments and donating the cash. Eligible publicly traded securities donated directly to charity can potentially eliminate capital gains tax on the donated securities while generating a charitable tax receipt based on their fair market value. Link Charity can also simplify the process when a donor's preferred charity does not have the infrastructure to receive securities directly. It can receive eligible securities, arrange their sale, and distribute proceeds to the charities selected by the donor. That can make a gift of securities an important option for Canadians who want to combine philanthropy with tax-efficient investment and estate planning. What About Donor Advised Funds? Donor advised funds provide another way to make charitable giving more organized and flexible. A donor contributes assets to a charitable fund, receives the applicable charitable tax receipt, and can then recommend grants to qualified charities over time. Link Charity describes its program as offering families an opportunity to establish a family-style charitable fund without the costs and complexities associated with setting up their own private foundation. This structure can be particularly useful when you know you want to make a significant charitable contribution now but would prefer to decide over time which organizations ultimately receive grants. Donor advised funds can also provide families with a structured way to involve children or grandchildren in long-term philanthropy. Strategic Giving for Canadians and Ontario Communities From Hamilton and Burlington to Oakville, Toronto, and communities across Canada, donors have opportunities to support healthcare, education, community programs, faith-based organizations, and countless other causes. Link Charity's role is to make that process easier. The organization says that between June 30, 2025 and June 30, 2026, it provided more than $25 million to over 1,200 Canadian charities on behalf of hundreds of donors. Whether your strategy involves charitable annuities , a gifted annuity , donor advised funds , or a gift of securities , thoughtful planning can help connect charitable goals with your broader financial and estate objectives. Make Your Charitable Giving Work Smarter Tax-efficient charitable giving isn't simply about finding a deduction. It's about understanding how your assets, retirement plans, estate, and charitable priorities can work together. Link Charity can help you explore the available planned-giving options and understand how different approaches could fit your goals. From establishing a gifted annuity to donating appreciated securities or creating donor advised funds, there are several ways to build a more strategic charitable legacy. Ready to explore your options? Contact Link Charity today to discuss your charitable giving goals and discover how thoughtful gift planning could help you support the causes you care about while making the most of your generosity.
For many Canadians, charitable giving is deeply personal. You may want to support a hospital, church, community organization, educational institution, or another cause that has made a difference in your life. But as charitable giving becomes part of retirement, investment, and estate planning, the process can become more complicated. That is where Link Charity comes in. Founded in 1998, Link Charity was created to simplify planned giving by connecting donors with charities and providing tools, education, and guidance around strategic charitable donations. Today, Link Charity offers several giving solutions designed to help Canadians create meaningful charitable legacies while potentially achieving financial and tax-planning benefits. What Does Link Charity Actually Do? At its core, Link Charity helps make charitable giving easier. Rather than requiring donors to navigate complicated arrangements with multiple organizations themselves, Link Charity provides a platform for several types of planned giving. These include charitable annuities, gifts of securities, RRSP and RRIF gifts, donor advised funds, bequests, charitable loan agreements, and life insurance strategies. This can be particularly valuable for Canadians in Ontario who want to support several charities at once or incorporate charitable giving into a broader retirement or estate plan. For example, a donor may want to support several organizations but would prefer to make one coordinated gift instead of managing numerous transactions. Link Charity's charitable giving programs are designed to make that process more straightforward. How Can a Gifted Annuity Help? One of the most interesting options offered through Link Charity is a gifted annuity , also known as a charitable gift annuity. A charitable annuity allows an individual to make a charitable contribution while receiving regular payments for life, depending on the structure of the arrangement. The strategy can combine charitable giving, retirement income planning, and legacy planning in one solution. For someone approaching or already enjoying retirement, this can be an appealing concept: create a charitable legacy while establishing a predictable stream of income. Link Charity also highlights the ability for one gift annuity to benefit multiple charities, potentially reducing the administration involved with supporting several organizations. As with any financial or tax strategy, individual circumstances matter, so donors should consult their financial and tax professionals before making a decision. What About a Gift of Securities? If you own stocks, mutual funds, or other eligible investments that have appreciated significantly, a gift of securities may be another strategy worth investigating. Instead of selling an investment and then donating the cash, eligible publicly traded securities can potentially be transferred directly to a charity. Depending on the circumstances, this may provide significant tax advantages while allowing more of the investment's value to benefit charitable causes. One challenge is that not every charity has the infrastructure to receive securities directly. Link Charity can help simplify the process by receiving eligible securities, arranging their sale when appropriate, and distributing the proceeds to the charities selected by the donor. Donors can potentially support multiple organizations through one coordinated transaction and may also choose to remain anonymous. How Do Donor Advised Funds Work? Donor advised funds provide another flexible approach to charitable giving. Think of a donor advised fund as a dedicated charitable giving account. A donor contributes assets, receives the applicable charitable tax receipt, and can then recommend grants to qualified charities over time. This can be particularly attractive for families who want to make charitable giving a long-term tradition. Instead of deciding on every donation immediately, families can plan their giving over several years and involve children or grandchildren in choosing the organizations they want to support. Link Charity describes its donor advised fund program as a way to create a family-style charitable fund without the complexity and expense associated with establishing a private foundation. Why Link Charity Matters to Canadians Whether you're in Hamilton, Burlington, Oakville, Toronto , or elsewhere in Canada, charitable giving can be much more than simply writing a cheque. The right strategy can potentially help you: Support multiple charities through one coordinated plan Create reliable retirement income Make a tax-efficient gift of securities Establish a long-term charitable legacy Involve your family in philanthropy Simplify estate and charitable planning Link Charity reports that between June 30, 2025 and June 30, 2026, it provided more than $25 million to over 1,200 charities across Canada on behalf of hundreds of donors. Ready to Make Your Giving More Strategic? If you've spent years supporting causes you care about, it may be time to look beyond traditional charitable donations. Whether you're interested in a gifted annuity , exploring charitable annuities , considering a gift of securities , or wondering whether donor advised funds could fit into your family's financial and charitable plans, Link Charity can help you understand your options. Don't simply give more—explore how you can give smarter. Contact Link Charity today and start building a charitable giving strategy designed around the causes, financial goals, and legacy that matter most to you.
When most people think about charitable giving, they imagine writing a cheque or making a one-time donation. But what if you could support the causes you care about while maximizing tax efficiency at the same time? A gift of securities is one of the most powerful charitable giving strategies available to Canadians. Whether you're planning your estate, looking to reduce taxes on appreciated investments, or exploring options like charitable annuities , donor advised funds , or a gifted annuity , understanding how gifts of securities work can help you make a greater impact. At Link Charity, helping Canadians simplify strategic giving has been the mission for decades, connecting donors with charities across the country through flexible giving solutions. What Is a Gift of Securities? A gift of securities involves donating publicly traded investments—such as stocks, bonds, or mutual funds—directly to a registered charity instead of selling them first. Rather than liquidating the investment and donating cash, the securities are transferred directly to the charity. This approach provides significant tax advantages while allowing charities to receive the full value of your donation. Canadian tax rules generally allow donors to avoid capital gains tax on eligible publicly traded securities donated directly to charity while also receiving a charitable tax receipt based on the fair market value of the donated investment. Why Donate Securities Instead of Cash? Many Canadians hold investments that have increased substantially in value over time. If those investments are sold first, capital gains tax may apply. By donating the securities directly, you may be able to: Eliminate capital gains tax on eligible donated securities Receive a charitable tax receipt based on the fair market value Support one or multiple charities with a larger overall impact Incorporate charitable giving into a broader financial and estate planning strategy For many donors, this creates a win-win opportunity—helping charitable organizations while improving overall tax efficiency. How Link Charity Makes Giving Easier One challenge with donating investments is that not every charity maintains a brokerage account capable of receiving securities. That's where Link Charity provides a valuable service. If your preferred charity cannot directly accept stocks or mutual funds, Link Charity can receive the securities, arrange for their sale, and distribute the proceeds to your selected charities. Donors can even divide the proceeds among multiple organizations without having to coordinate separate transactions themselves. Link Charity also offers the option to remain anonymous if desired. This flexibility makes giving much simpler while ensuring your charitable intentions are carried out efficiently. Pairing a Gift of Securities with Charitable Annuities For many Canadians approaching retirement, a gift of securities can work hand-in-hand with charitable annuities . Instead of donating cash, appreciated securities may be used to establish a charitable gift arrangement that provides: Guaranteed lifetime income Immediate charitable tax benefits Future support for your chosen charities A gifted annuity allows donors to combine financial security with philanthropy, making it an attractive option for individuals who want reliable retirement income while creating a lasting charitable legacy. Link Charity's charitable annuity program also allows one annuity to benefit multiple charities, simplifying the giving process. How Donor Advised Funds Fit Into Your Giving Plan Another popular option is using donor advised funds . Think of a donor advised fund as your own personal charitable account. You contribute assets—including a gift of securities —receive an immediate charitable tax receipt, and then recommend grants to your favourite charities over time. This approach offers flexibility because you don't need to decide immediately where every dollar will go. Instead, you can support different organizations annually, create a family giving tradition, or build a long-term charitable legacy without establishing a private foundation. Link Charity describes its donor advised funds as a streamlined way to create a family-style charitable fund with flexibility, efficiency, and optional anonymity. Is a Gift of Securities Right for You? A gift of securities may be worth considering if you: Own appreciated stocks or mutual funds Are planning for retirement Want to reduce taxes Are reviewing your estate plan Wish to support multiple charities Want to maximize the impact of your charitable giving Because every financial situation is unique, many donors choose to consult with their financial advisor and speak with Link Charity before making a transfer. Link Charity also recommends confirming that your intended charity is a CRA-qualified donee before completing a securities transfer. A Smarter Way to Leave a Lasting Legacy Whether you're interested in a gift of securities , exploring charitable annuities , considering a gifted annuity , or learning how donor advised funds can support your long-term philanthropic goals, strategic charitable giving can benefit both you and the organizations you care about. For Canadians throughout Toronto, Hamilton, Burlington, Oakville, and across the country, Link Charity provides experienced guidance that simplifies complex charitable giving strategies while helping donors maximize both their impact and their tax advantages. Ready to Learn More? If you're considering a gift of securities or would like to explore how a gifted annuity , charitable annuities , or donor advised funds could fit into your financial and estate planning goals, contact Link Charity today . Their knowledgeable team can walk you through the available options and help create a charitable giving strategy that supports the causes closest to your heart while making the most of your generosity.
Giving to charity is one of the most rewarding financial decisions you can make—but with so many options available, how do you know which one is right for you? Whether you're planning your estate, looking for tax-efficient giving strategies, or simply want to make a lasting difference, understanding today's charitable gifting options can help you maximize both your impact and your financial benefits. Let's explore the most popular giving strategies and how to determine which one best fits your goals. What Are My Charitable Gifting Options? Modern charitable planning offers much more than writing a cheque. Today's donors can choose from several flexible strategies that provide tax advantages while supporting the organizations they care about most. Some of the most common options include: Gifted annuity Charitable annuities Gift of securities Donor advised funds Bequests through your estate RRSP and RRIF charitable gifts Each option serves a different purpose depending on your financial situation, retirement plans, and charitable objectives. Link Charity specializes in helping Canadians understand these choices and build a giving strategy that aligns with both their financial and philanthropic goals. Understanding Charitable Annuities One of the most attractive options for retirees is a gifted annuity , also known as one of today's most effective charitable annuities . Here's how it works: You make a charitable donation using cash or another eligible asset, such as a gift of securities . In return, you receive guaranteed payments for life. After your lifetime, the remaining funds are distributed to the charities you've chosen. This option is especially appealing because it combines generosity with financial security. Benefits include: Guaranteed Lifetime Income Unlike market-based investments, charitable annuities provide reliable payments that cannot be outlived. This predictable income can become an important part of your retirement strategy. Valuable Tax Advantages Many donors receive an immediate charitable tax receipt, and depending on the structure of the annuity, a significant portion of the annual payments may also be tax-efficient. A Lasting Legacy After your lifetime, your remaining investment continues supporting the charities that matter most to you. When Is a Gift of Securities the Better Choice? If you've accumulated appreciated stocks or mutual funds, a gift of securities can be one of the most tax-efficient ways to give. Instead of selling investments and paying capital gains tax, you may be able to transfer eligible securities directly to charity. This often allows donors to: Reduce capital gains tax Receive a charitable tax receipt Increase the overall value of their charitable contribution This strategy is especially popular among Canadians with investment portfolios who wish to maximize both tax efficiency and charitable impact. How Do Donor Advised Funds Work? Another increasingly popular option is donor advised funds . Think of these as your personal charitable giving account. You contribute assets into the fund, receive your charitable tax receipt immediately, and then recommend grants to charities over time. This provides tremendous flexibility for families who want to plan their charitable giving gradually rather than making one-time donations. Many people appreciate donor advised funds because they allow: Flexible Giving You don't need to decide immediately which charities will receive your donations. Family Involvement Many families use donor advised funds to involve children and grandchildren in charitable decision-making, creating a lasting culture of generosity. Simplified Administration Instead of managing multiple charitable receipts each year, donor advised funds streamline your giving strategy into one organized account. How Do I Choose the Right Gifting Option? The best gifting strategy depends on several important questions. Do You Need Retirement Income? If dependable lifetime income is important, a gifted annuity or one of today's charitable annuities may provide the ideal balance between financial security and charitable giving. Do You Own Appreciated Investments? If your wealth is tied up in stocks or mutual funds, a gift of securities may significantly improve your tax efficiency. Do You Want Flexibility? If you're still deciding which charities to support—or want to involve your family over time— donor advised funds offer outstanding flexibility. Are You Planning Your Estate? Estate gifts, charitable annuities, and securities donations can all become valuable components of a comprehensive estate plan, helping reduce taxes while leaving a meaningful legacy. Why More Canadians Are Exploring Planned Giving Across Ontario and throughout Canada, more individuals are discovering that charitable giving doesn't have to mean sacrificing financial security. With thoughtful planning, it's possible to: Support causes that matter deeply to you. Generate retirement income. Reduce taxes. Simplify estate planning. Leave a lasting charitable legacy. Professional guidance can make all the difference when comparing charitable annuities, donor advised funds, a gift of securities, and other planned giving strategies. Start Planning Your Legacy Today Choosing the right charitable giving option isn't about finding a one-size-fits-all solution—it's about creating a plan that reflects your financial goals, family priorities, and personal values. Whether you're interested in a gifted annuity , exploring charitable annuities , considering a gift of securities , or comparing donor advised funds , Link Charity can help you understand every option available. With experienced advisors and a commitment to personalized planning, Link Charity makes charitable giving simple, strategic, and rewarding. Reach out today to explore the giving solution that's right for you—and start building a legacy that benefits both you and the causes you care about most.
When people think about charitable giving, they often picture writing a cheque or making a one-time donation. But what if there was a way to support causes you care about while also creating reliable income for yourself ? That’s where a gift annuity comes in. A charitable gift annuity combines philanthropy with financial planning—giving donors the opportunity to receive predictable income for life while making a meaningful future impact. For Canadians who want to think beyond traditional investing and estate planning, this strategy is becoming an increasingly attractive option. What Is a Gift Annuity? A gift annuity (sometimes referred to as a gifted annuity or charitable gift annuity) is an arrangement where you make a donation to a charitable organization and, in return, receive fixed income payments for life. Once the agreement ends, the remaining funds support the charities you selected. Think of it as combining: A charitable donation Retirement income planning Legacy giving Potential tax advantages Unlike traditional investments that can fluctuate with markets, charitable annuities are designed to provide stability and simplicity. How Do Charitable Annuities Work? The process is surprisingly straightforward. Step 1: Make Your Contribution You contribute capital—this could include cash or, in some cases, a gift of securities such as stocks or investment assets. Using appreciated securities may offer additional tax efficiency depending on your situation. Step 2: Receive Guaranteed Income In exchange, you receive regular payments for life. Payment amounts are generally based on factors such as age and the structure of the agreement. These payments remain predictable regardless of market conditions. Step 3: Support Causes That Matter After the annuity concludes, the remaining assets go directly toward charitable initiatives, creating a lasting impact. Why More Canadians Are Exploring Gifted Annuity Strategies Canadians are becoming more intentional with both retirement and legacy planning. A gifted annuity offers a unique balance of personal financial benefit and charitable impact. Reliable Lifetime Income One of the biggest advantages is certainty. Unlike investment portfolios that require ongoing monitoring, charitable annuities are structured to provide dependable income over time without active management. Potential Tax Advantages Many charitable annuity structures may include: Immediate charitable tax receipts Potentially favourable tax treatment on payments Planning opportunities when donating appreciated assets through a gift of securities Always speak with qualified tax and financial professionals before making decisions. Estate Planning Benefits A gift annuity may also reduce complexity in estate administration by directing funds toward charitable goals outside traditional estate structures. Gift Annuity vs. Donor Advised Funds: What’s the Difference? Many donors compare charitable annuities with donor advised funds , but they serve different purposes. A donor advised fund allows donors to contribute assets, receive charitable receipting, and recommend distributions to charities over time. It’s highly flexible and works well for strategic long-term philanthropy. A gift annuity, however, focuses on something different: Guaranteed lifetime payments Charitable giving built into the arrangement Long-term income support For some donors, these approaches can complement one another rather than compete. ( Link Charity ) Who Should Consider Charitable Annuities? While every financial situation is unique, charitable annuities may appeal to individuals who: Want dependable retirement income Hold appreciated investments or a gift of securities opportunity Support multiple charitable causes Prefer low-maintenance financial solutions Want to create a meaningful legacy ( Link Charity ) These arrangements are often considered by Canadians later in their retirement planning journey who want to align finances with personal values. A Modern Way to Give—and Receive Charitable giving has evolved far beyond traditional donations. Today, options like charitable annuities , donor advised funds , and strategic gifting structures give Canadians more flexibility to support important causes while achieving personal financial goals. If you’ve been searching for a way to generate reliable income, simplify charitable giving, and leave something meaningful behind, a gift annuity could be worth exploring. Ready to Explore Your Giving Options? Whether you’re curious about a gifted annuity , considering charitable annuities , evaluating donor advised funds , or planning a gift of securities , speaking with experienced charitable giving professionals can help you understand what structure aligns best with your goals. Start the conversation today—and discover how generosity and financial confidence can work together.
The “Win-Win” Secret of Charitable Annuities Most Canadians Overlook When it comes to giving back, most people assume it means sacrificing financial security. But what if you could support causes you care about and receive reliable income for life? That’s exactly where charitable annuities —often called a gifted annuity —come in. Let’s break down how this powerful financial tool works and why more Canadians are turning to it as part of their long-term financial and philanthropic strategy. What Is a Charitable Annuity? A charitable annuity is a simple agreement between you and a charity. You donate assets—such as cash or a gift of securities —and in return, the charity provides you with fixed payments for life. Think of it as a hybrid between an investment and a donation: You receive guaranteed income You get tax benefits A charity receives a future gift Once the annuity ends (typically after your lifetime), the remaining funds go directly to the charity to support its mission. Why Charitable Annuities Are Gaining Popularity in Canada Across Canada—especially in communities like Hamilton and the GTA—more individuals are looking for ways to align their financial goals with their values. With over 85,000 registered charities nationwide, Canadians have no shortage of causes to support. Charitable annuities provide a structured, tax-efficient way to do just that. The Top Benefits of a Gifted Annuity 1. Guaranteed Income for Life One of the biggest advantages of charitable annuities is predictable, stable income. Once your rate is set, it never changes and cannot be outlived . This makes it especially appealing for: Retirees Pre-retirees planning income streams Anyone looking to reduce market risk Unlike stocks or mutual funds, there’s no need to worry about market fluctuations. 2. Significant Tax Advantages A gifted annuity isn’t just about giving—it’s also about smart tax planning. Benefits often include: An immediate charitable tax receipt A portion of payments that may be tax-free Reduced capital gains when using a gift of securities These tax savings can be especially valuable for middle- and higher-income Canadians. ( linkcharity.ca ) 3. No Investment Management Required If managing investments feels overwhelming, this is where charitable annuities shine. With a gifted annuity: Payments are automatic No need to track markets, rates, or maturity dates No ongoing financial decisions required It’s a “set-it-and-forget-it” income solution—ideal for simplifying retirement planning. 4. Support Multiple Causes You Care About One unique advantage (especially with providers like Link Charity) is the ability to support multiple charities through one annuity . This means you can: Divide your impact across several organizations Support local Hamilton initiatives and national causes Create a broader legacy aligned with your values 5. Immediate and Long-Term Philanthropic Impact Unlike traditional donations, charitable annuities allow you to see your impact while you’re still alive . You receive income today, and your chosen charities receive meaningful support in the future. It’s a powerful combination of: Financial security Purpose-driven giving Legacy building 6. A Powerful Estate Planning Tool Charitable annuities simplify estate planning by: Reducing the size of your taxable estate Ensuring funds are directed to causes you care about Providing clarity and structure for your heirs They can also complement other giving strategies like donor advised funds , offering flexibility both now and later. While donor advised funds and a gift of securities are excellent tools, they don’t provide the same lifetime income that a charitable annuity offers. Who Should Consider a Charitable Annuity? A gifted annuity may be ideal if you: Want reliable retirement income Are holding taxable investments or securities Care deeply about charitable giving Prefer low-maintenance financial solutions Want to leave a lasting legacy It’s particularly attractive for Canadians aged 60+ who want to convert assets into dependable income while supporting meaningful causes. Local Perspective: Why It Matters in Hamilton & Ontario In communities like Hamilton, charitable giving plays a major role in supporting: Healthcare initiatives Community programs Education and local nonprofits By choosing charitable annuities, residents can directly contribute to the growth and sustainability of their own communities—while still benefiting financially. A Smarter Way to Give Charitable annuities are one of the rare financial tools that truly deliver a win-win outcome : You receive guaranteed income You enjoy tax efficiencies You create a lasting charitable impact It’s not just about giving—it’s about giving strategically. Ready to Turn Your Wealth Into Impact? If you’re exploring ways to combine income, tax savings, and meaningful giving, a gifted annuity could be the perfect solution. Speak with a trusted advisor or connect with a provider like Link Charity to explore your options, request a personalized quote, and see how your assets—whether cash or a gift of securities —can work harder for both you and the causes you care about. Your legacy doesn’t have to wait.
