What Is Link Charity? The Canadian Giving Solution That Could Make Your Donations Go Further
For many Canadians, charitable giving is deeply personal. You may want to support a hospital, church, community organization, educational institution, or another cause that has made a difference in your life. But as charitable giving becomes part of retirement, investment, and estate planning, the process can become more complicated.
That is where Link Charity comes in.
Founded in 1998, Link Charity was created to simplify planned giving by connecting donors with charities and providing tools, education, and guidance around strategic charitable donations. Today, Link Charity offers several giving solutions designed to help Canadians create meaningful charitable legacies while potentially achieving financial and tax-planning benefits.
What Does Link Charity Actually Do?
At its core, Link Charity helps make charitable giving easier.
Rather than requiring donors to navigate complicated arrangements with multiple organizations themselves, Link Charity provides a platform for several types of planned giving. These include charitable annuities, gifts of securities, RRSP and RRIF gifts, donor advised funds, bequests, charitable loan agreements, and life insurance strategies.
This can be particularly valuable for Canadians in Ontario who want to support several charities at once or incorporate charitable giving into a broader retirement or estate plan.
For example, a donor may want to support several organizations but would prefer to make one coordinated gift instead of managing numerous transactions. Link Charity's charitable giving programs are designed to make that process more straightforward.
How Can a Gifted Annuity Help?
One of the most interesting options offered through Link Charity is a gifted annuity, also known as a charitable gift annuity.
A charitable annuity allows an individual to make a charitable contribution while receiving regular payments for life, depending on the structure of the arrangement. The strategy can combine charitable giving, retirement income planning, and legacy planning in one solution.
For someone approaching or already enjoying retirement, this can be an appealing concept: create a charitable legacy while establishing a predictable stream of income.
Link Charity also highlights the ability for one gift annuity to benefit multiple charities, potentially reducing the administration involved with supporting several organizations.
As with any financial or tax strategy, individual circumstances matter, so donors should consult their financial and tax professionals before making a decision.
What About a Gift of Securities?
If you own stocks, mutual funds, or other eligible investments that have appreciated significantly, a gift of securities may be another strategy worth investigating.
Instead of selling an investment and then donating the cash, eligible publicly traded securities can potentially be transferred directly to a charity. Depending on the circumstances, this may provide significant tax advantages while allowing more of the investment's value to benefit charitable causes.
One challenge is that not every charity has the infrastructure to receive securities directly.
Link Charity can help simplify the process by receiving eligible securities, arranging their sale when appropriate, and distributing the proceeds to the charities selected by the donor. Donors can potentially support multiple organizations through one coordinated transaction and may also choose to remain anonymous.
How Do Donor Advised Funds Work?
Donor advised funds provide another flexible approach to charitable giving.
Think of a donor advised fund as a dedicated charitable giving account. A donor contributes assets, receives the applicable charitable tax receipt, and can then recommend grants to qualified charities over time.
This can be particularly attractive for families who want to make charitable giving a long-term tradition. Instead of deciding on every donation immediately, families can plan their giving over several years and involve children or grandchildren in choosing the organizations they want to support.
Link Charity describes its donor advised fund program as a way to create a family-style charitable fund without the complexity and expense associated with establishing a private foundation.
Why Link Charity Matters to Canadians
Whether you're in Hamilton, Burlington, Oakville, Toronto, or elsewhere in Canada, charitable giving can be much more than simply writing a cheque.
The right strategy can potentially help you:
- Support multiple charities through one coordinated plan
- Create reliable retirement income
- Make a tax-efficient gift of securities
- Establish a long-term charitable legacy
- Involve your family in philanthropy
- Simplify estate and charitable planning
Link Charity reports that between June 30, 2025 and June 30, 2026, it provided more than $25 million to over 1,200 charities across Canada on behalf of hundreds of donors.
Ready to Make Your Giving More Strategic?
If you've spent years supporting causes you care about, it may be time to look beyond traditional charitable donations.
Whether you're interested in a gifted annuity, exploring charitable annuities, considering a gift of securities, or wondering whether donor advised funds could fit into your family's financial and charitable plans, Link Charity can help you understand your options.
Don't simply give more—explore how you can give smarter. Contact Link Charity today and start building a charitable giving strategy designed around the causes, financial goals, and legacy that matter most to you.











