How To Give More To MORE Of Your Favourite Charities!

Ken Park • June 23, 2020
Helping charities couldn’t be simpler when you partner with Link Charity Canada. With a competitive fee structure and access to multiple discount brokerage accounts, Link Charity helps you give more to your favourite charities.

What does this mean? 

Since 2006, Canadian donors have had opportunity to donate publicly traded securities such as shares or mutual funds directly to a charity. This cost-effective way to make a donation will reduce your income taxes by eliminating the capital gains tax and providing a donation receipt for the fair market value. You can use this receipt in the year of your gift or carry it forward for up to five years. Most charities do not have a brokerage account to receive your in-kind gifts of securities, which can often deter people from giving securities altogether. Link Charity is equipped to handle these gifts and will donate the proceeds to any charity of your choice within Canada. Donating in this manner has become the most tax efficient way to support your favourite charities.

By donating securities, donors pay no tax on the capital gains, receive a tax receipt for the fair market value of the securities, and reduce their taxes. 

Why Choose Link Charity To Help You With Your Gift of Securities? 

Simple. Our low flat fees compared to those who typically charge a percentage of donation amount make the choice clear. Easily donate to all your preferred charities in one uncomplicated transaction.

With Link Charity, your fees are as follows:

Brokerage Fee (not a Link charity charge): As low as $9.99* 
Link Charity Disbursement Fee: $25.00 for the first cheque $10.00 for each additional.

With other facilitating charities, you will notice higher flat fees and percentages (estimated examples only):

Brokerage Fee: Varies
Donations less than $10,000: $250 flat fee or 3%
Donations of: $10,000-$49,999 2.5%
Donations of: $50,000-$99,000 2.25%
Donations of: $100,000 or greater 2%

How do you keep your donation costs down? That’s easy! You provide one lump sum and designate it to as many charities as you like; this way, you only pay the brokerage fee once, our disbursement fee of $25.00 for the first cheque, and just $10.00 for each additional cheque. That’s giving wisely. 

Here are two examples to break it down:

Example 1: One named charity

Through Link Charity, John donates $10,000.00 of securities to one named charity.
Cost: $9.99* brokerage fee + $25.00 disbursement fee = $34.99. 
The charity will receive $9,965.01! 

Example 2: Multiple named charities

Through Link Charity, Sally donates $100,000.00 of securities to four different named charities.
Cost: $9.99* brokerage fee + $25.00 disbursement fee + $10.00 x 3 each additional cheque = $64.99
Each charity will receive $24,983.72!

The choice is clear, don’t you think? Link Charity puts you and your charities first by keeping more money in your pocket while getting more money in the hands of your charities to help them accomplish the valuable work they are doing. If you typically donate directly to your favourite charity, we encourage you to inquire next time you want to donate to find out what costs you can avoid by going through Link Charity. Experience the difference for yourself and pass on the benefits to the charities you support.

In our current fiscal year ending June 30, 2020, Link Charity has provided $16.5 million to over 700 charities in Canada. Our staff would love to help you give to your favourite charities in the most beneficial ways possible for the both of you! Call us today at 1-800-387-8146 to schedule your free, no obligation consultation. We are eager for you to experience the Link Charity difference!  

Don’t forget to follow and like us on LinkedIn, Twitter and Facebook. for up-to-date information on our charity members, industry news, positive stories of giving, how else we can help, and so much more. 

*Brokerage fees may vary depending on the brokerage that is chosen. Please call us to find out where the best place to send your donated securities. Please note there is no brokerage charge for transferring mutual funds at anytime.


A man and a woman are sitting at a table looking at papers.
By Rob Ennema July 22, 2025
When planning for the future, many people think about how they can make a meaningful impact even after they’re gone. Incorporating a charitable bequest in your will is one way to achieve this goal. It offers you the opportunity to extend your generosity, ensuring the causes you care about continue to thrive beyond your lifetime. This blog explores what charitable bequests are, the benefits they can provide, and how organizations like Link Charity Canada can simplify the process of integrating philanthropy into your estate planning. Understanding Charitable Bequests A charitable bequest is a gift specified in your will or estate plan that directs some portion of your estate to a specific charity or charitable cause. These gifts can take on various forms, which makes them versatile and accessible to donors from all walks of life. Types of Charitable Bequests Specific Bequests: These indicate a particular dollar amount or a specific item to be donated. For example, you might leave $10,000 or a piece of artwork to a favoured charity. Percentage Bequests: This specifies a percentage of your total estate to be gifted. For instance, you might decide to allocate 10% of your estate to a nonprofit organization. Residual Bequests: These bequests involve donating the remainder of your estate after other beneficiaries have received their share. Residual bequests ensure your intended heirs are prioritized, while still leaving a gift for charity. Contingent Bequests: A contingent bequest only takes effect under specific conditions. For instance, you might name a charity as a beneficiary if your primary beneficiary passes away before you. Gifts of Securities or Assets: Charitable bequests aren’t limited to cash. You can donate stocks, bonds, real estate, or even shares in a business, providing financial benefits for both you and the beneficiary. The Benefits of Charitable Bequests Including charitable bequests in your estate plan offers personal and financial rewards, creating a win-win scenario that can leave an enduring legacy. 1. Support the Causes You Care About A charitable bequest is one of the most powerful ways to reflect your values. Whether you’re passionate about education, healthcare, environmental protection, or religious missions, your bequest ensures these causes receive the support they need. 2. Create a Lasting Legacy Donations to charity through your estate extend your generosity far into the future. This legacy demonstrates a commitment to making the world a better place, inspiring your loved ones and community. 3. Tax Advantages There are practical perks to adding philanthropy to your estate plan. Gifts made to registered charities typically qualify for tax exemptions that can reduce the taxable value of your estate, resulting in more savings for other beneficiaries. Gifting publicly traded securities can also help you sidestep capital gains tax, maximizing the impact of your donation. 4. Flexibility Life circumstances evolve, and so can your charitable intentions. Bequests are easily adjusted through updates to your will, ensuring your legacy adapts to reflect your values and priorities over time. 5. Ease for Executors By clearly stating your charitable intentions in your will, you minimize administrative burdens and provide clear instructions for your executor. This reduces confusion and the potential for disputes. How Link Charity Canada Can Help Managing an estate and including charitable bequests can feel overwhelming. That’s where organizations like Link Charity Canada come in. They streamline and simplify the process, helping donors maximize the value of their gifts and their impact on the causes they care about. 1. Donor-Advised Funds One of Link Charity’s standout offerings is their donor-advised fund. This service consolidates your charitable giving, allowing you to direct all gifts through one account. It offers flexibility, ensuring that multiple charities can benefit from one plan, while also giving you the ability to amend your instructions without revisiting your will. Here’s how it works: You make a single bequest to Link Charity Canada. Then, via a letter of direction, you specify how and where the funds should be distributed. You can revise your instructions at any time without needing costly legal amendments to your will. 2. Tax Benefits and Strategic Planning Link Charity specializes in helping you maximize the tax advantages of your charitable giving. For example: Donating securities like stocks or bonds through your estate can eliminate the capital gains tax on appreciated value. Your estate receives a tax receipt for the full current value of the gift. Donations can offset estate taxes, leaving more of your estate to heirs and charities. Their experienced advisors guide you through these options, ensuring you get the maximum tax benefits while effectively supporting your chosen causes. 3. Legacy and Estate Planning The advisors at Link Charity understand how important it is to honor your wishes. They work closely with you to plan a charitable legacy that reflects your passions and leaves a meaningful impact. Whether you want to benefit local charities, religious institutions, or educational organizations, their expertise ensures your gifts are handled with care and respect for your intentions. 4. Anonymous Giving Options If you prefer discretion, Link Charity allows for anonymous giving. This ensures that you can support meaningful causes while retaining your privacy. For full information on Charity Bequest, please visit our Charity Bequests .
An elderly couple is sitting on a couch looking at a tablet.
By Ken Park June 28, 2025
When it comes to financial planning, the word “annuity” often gets thrown around. However, not everyone is familiar with the term, and even fewer people know the difference between a standard annuity and a charitable annuity. While both offer unique benefits, they serve entirely different purposes. Whether you're looking to secure a steady stream of income or make a lasting impact through philanthropy, understanding these options is essential. What is an Annuity? An annuity is a financial product that provides regular payments over a specific period. Typically issued by an insurance company, annuities can be a great solution for those looking for reliable passive income, especially during retirement. Types of Annuities: Fixed Annuities: Provide a guaranteed payout, offering financial stability. Variable Annuities: Payment amounts may vary depending on the performance of your investment portfolio. Immediate Annuities: Begin payouts almost immediately after deposit, perfect for those who need income now. Deferred Annuities: Allow you to accumulate money over time before withdrawals. Annuities’ main appeal lies in their ability to guarantee predictable income for life or a set number of years. However, a standard annuity is purely a financial product with no philanthropic component. What is a Charitable Annuity? A charitable annuity, also known as a charitable gift annuity, combines the benefits of an annuity with the joys of giving back to a cause you care deeply about. With this arrangement, you make a gift to a charity, such as Link Charity, in exchange for fixed payments for the rest of your life (or for a specified term). Once the agreement ends (usually upon your passing), the remaining portion of the donation is retained by the charity to further its mission Key Features of a Charitable Gift Annuity: Philanthropy: Giving to a cause you care about while receiving financial benefits. Lifetime Payments: Similar to standard annuities, charitable annuities provide regular income payments. Tax Benefits: Donors typically qualify for a partial charitable tax deduction at the time of the gift. Legacy Creation: You leave a lasting impact that goes beyond your lifetime. With a charitable annuity, you’re not just securing income for yourself; you’re creating a ripple of positive change that outlives you. Charitable Annuity vs. Annuity: A Quick Comparison
A person is writing on a piece of paper with a pen.
By Ken Park May 20, 2025
How to Use Your Will as a Gift-Giving Tool
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By Ken Park April 22, 2025
Understanding Charitable Gift Annuities
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By Ken Park March 29, 2025
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By Ken Park February 27, 2025
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A man and a woman are sitting at a table looking at papers.
By Ken Park January 27, 2025
When planning your estate, the decisions you make today can have a lasting impact on your family, loved ones, and the causes you care deeply about. Including gifting options in your will is one way to ensure your legacy aligns with your values, while providing financial support to the people and charities most important to you. Whether you're a Baby Boomer, an estate planner, or a family heir, understanding how will gifting works—and the many benefits it offers—can empower you to make informed decisions about your estate. Organizations like Link Charity Canada Inc. make it easier than ever to incorporate charitable bequests into your planning, providing you with flexible and impactful options.
A family is sitting at a table with candles and food.
By Ken Park December 27, 2024
Have you ever thought about how philanthropic giving can make a profound difference not only in your community but also in your personal life? Through a charitable gift annuity offered by Link Charity Canada, you can support meaningful causes, enjoy financial benefits, and experience the emotional rewards of giving—all at the same time. This unique form of giving combines the joy of philanthropy with a secure financial return, making it an appealing option for donors who want to contribute to society while taking care of their own future.
By Ken Park November 30, 2024
Philanthropy is a significant part of your life. It's a reflection of your values and the legacy you wish to leave behind. However, ensuring that your beloved charities are named in your Will requires careful planning and attention to detail. Why It's Important to Ensure Your Will is Correct Now 1. Clarity of Intentions A properly structured Will serves as a clear guide to your intentions, eliminating any ambiguity or misinterpretation. When your charitable desires are explicitly stated, it ensures that your wishes will be honored, providing peace of mind. Whether you're supporting education, healthcare, environmental causes, or any other mission, clarity in your Will ensures that your contributions make the intended impact.  2. Avoiding Legal Challenges Ambiguities or omissions in your Will could lead to legal disputes among beneficiaries. By clearly naming your chosen charities, you minimize the risk of contested claims, ensuring that your assets are distributed as you desire. It's crucial to consult with an attorney specializing in estate planning to ensure all legal formalities are observed. 3. Tax Benefits Naming charities in your Will can offer tax advantages, potentially reducing the estate tax burden. This maximizes the value of your bequests to both family and philanthropic causes. A knowledgeable estate planner can guide you through the tax implications and benefits of including charitable donations in your Will. 4. Flexibility and Updates Circumstances and priorities change over time. Regularly reviewing and updating your Will allows you to adjust your charitable contributions as your interests evolve or as specific needs within the charitable sector change. Remember, it's not only about adding new charities but perhaps reallocating your contributions in light of changing circumstances. 5. Strengthening Your Legacy Charitable giving through your Will enhances your legacy, extending your impact beyond your lifetime. It's a testament to your commitment to the causes you care deeply about, inspiring others in your community to consider their own philanthropic journeys. A well-planned charitable bequest can also amplify the reach of your chosen organizations, enabling them to continue their work with renewed vigor. Steps to Ensure Your Charities are Properly Named 1. Consult with a Professional Engage with an attorney or estate planner who has experience in charitable giving, like Link Charity. They can provide invaluable insights into structuring your Will to meet your giving goals effectively. 2. Specify Charities Clearly Include full legal names of the charities, their registered addresses, and any other pertinent details to avoid confusion or misinterpretation. 3. Consider Charitable Trusts or Funds If you wish to make ongoing contributions, consider setting up a charitable trust or fund. This can provide a structured approach to long-term giving. 4. Maintain a List of Charitable Organizations Keep a list of all the charities you support, and update this regularly as you make changes to your giving strategy. 5. Communicate with Your Chosen Charities Inform the charities of your intentions. This not only builds a relationship but ensures they are aware of your planned contribution and can plan accordingly. By ensuring your beloved charities are named in your Will, you provide them with critical support that can sustain their missions long after your passing. It's a meaningful way to continue your philanthropic efforts, reinforcing your values and leaving a lasting legacy. To start this process, consider consulting with an estate planning professional today. Make your philanthropic intentions clear, and ensure that your legacy of generosity lives on. Link Charity will walk you through the process of making sure your charities are named in your Will so there will be no questions asked and confusion. Link Charity Canada Inc. 647-435-7243 1-800-387-8146
By Ken Park October 28, 2024
Leaving a mark that outlives you is a powerful way to impact the world positively. This is where bequest planning comes into play, particularly when choosing a charity to include in your will. Whether driven by a desire to support a favorite cause or ensure a brighter future for others, selecting where your charitable donations go is a crucial decision. This guide will help you to find a charity that aligns with your values, ensuring your legacy supports a cause you genuinely care about.