Message (Of Caring) In A Bottle
It’s always easier to think of why something won’t work out, rather than why it will. Assuming the negative is an effective safeguard against failure, and to be honest, not trying certainly requires less effort. But doing nothing guarantees a net benefit of Nothing.
Putting out a gesture, or a positive thought doesn’t come with an official ‘MESSAGE SENT!’ confirmation of Success at the end...but sometimes a gesture of caring does get through. And occasionally, with amazing timing.
Jennifer Dowker can attest to that. While cleaning her boat in Michigan’s Cheboygan River, Jennifer spotted what appeared to be a vintage green bottle bobbing nearby. And, Yes, there actually was a message inside:
"Will the person who finds this bottle return this paper to George Morrow Cheboygan, Michigan and tell where it was found?" The message was posted on Facebook, and soon enough was relayed to a woman named Michele Primeau, a non-Facebook user. Michele confirmed that the handwriting belonged to her father, who had passed away in 1995. Actually connecting Michele with a message sent adrift almost seventy years ago wasn’t even the most unexpected aspect of the story. The timing was: Michele received the note (and all the wonderful memories it evoked) on Father’s Day weekend.
In our lifetimes, has there been a better time to actually send out a positive, helping message? In December of 2020, roughly seventy per cent of charity donors who gave less that year, reported that the pandemic as their reason for doing so. There was even a noticeable decline in charities’ human capital, with a serious decline in the number of hours provided by volunteers. Likewise, 68% of charities reported a decrease in donations in the first nine months of COVID, while half of them say demand for their services is rising. Paradoxically, the healthiest response to limited resources may be to become more giving than ever.
Just a few years after George Morrow stowed a message in a bottle and launched it into the Cheboygan River, the Great Depression brought a similar challenge. With the stock-market crash, there was unprecedented need; due to the crisis, it also seemed like the absolute worst time to justify spending money on the assistance that was desperately required.
So people advocating for financial action started the suggestion to ‘Prime the Pump’ - which, originally was how to revive a pump which had stopped performing. Basically, the idea was (and is) to over-invest during a troubled period, knowing that any outlay of money (or energy) during a tenuous time would provide the necessary extra energy to power out of the crisis.
Will you know exactly who you are helping? Almost certainly, No. But, during a time when the ‘leg-up’ they needed was harder than ever to find, due to COVID, your message of caring got through.
While it (hopefully) looks like the COVID phenomenon is in its last stages, it will take some time for charity organizations to regain their footing...all the more reason to ‘prime the pump’ and become part of the recovery. Think of it as momentum. Now is when your support will have the absolute maximum effect.
There will always feel like there are reasons ‘not to bother’, but that involves not considering all the amazing possibilities that occur when you Do care. Put some kindness and a hopeful message out into the world. Just like George Morrow’s message in the bottle, it could arrive at precisely the right time.
Link Charity is here to help your generosity achieve the maximum benefit. Get in touch today.





